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Essential Understandings: Marketing

Term 1

During the 1st term of Marketing A, students will:

  • Define the functions and foundations of marketing and describe the importance and benefits of it throughout the world. 
  • Identify the five marketing utilities and implement a group utility project demonstrating their understanding of the utilities. 
  • List the different ways that a market is segmented to reach its end goal of identifying a target market. 
  • Know the elements that make up a marketing plan and create one with a group.
  • Understand the key economic factors that effect marketing and business (supply and demand, economic systems, resources, business cycles, etc.)

Term 2

During the 2nd term of Marketing A, students will:

  • Define different management structures and management functions and explain the importance of good management within a company
  • Identify the type of personality traits that they have from taking numerous character assessments. With those assessments they will be able to interpret their strengths as a leader and different ways to turn their natural weaknesses into strengths. 
  • Define the steps in the selling process and explain the importance of correct salesmanship in the business world.
  • Apply their knowledge of the sales process by giving a well-prepared sales presentation to the class.

Term 1

During the 1st term of Marketing B, students will:

  • Understand the steps and factors involved in setting prices and the importance of price planning for a business.
  • Recognize the significance of market research in all aspects of a business. They will then prepare a market research report consisting of the following: cover letter, secondary and primary research, survey, and statistical findings.
  • Explain the nature of distribution within a business and how it relates to all 4 P’s of marketing.

Term 2

During the 2nd term of Marketing B, students will:

  • Define promotion and all facets that lie under the promotional umbrella.
  • Identify the five elements and list examples of each element of the promotional mix. They will demonstrate each element of the promotional mix through the creation of a window display.
  • Understand product planning and how it relates to marketing by planning a product mix demonstrating width and depth of a product line.
  • Identify the steps to a product’s life cycle and explain what can be done to keep the product on the shelves for as long as possible.
  • Understand and define the elements that make up a products’ value (packaging, labeling, and branding) and demonstrate how to combine these elements into an end of term project.